Fabio Bozzetti

Italian fashion photographer, Fabio Bozzetti, needed a striking website that would do his work justice.

On researching other photographer's websites, we were amazed just how bad most were. They tend to have extremely difficult (over-pretentious) navigation, many use Flash (making them useless on mobiles/tablets) and the photographer's brand often gets in the way of the work.

We feel the photography should take centre stage. We designed Fabio's brand to be bold and simple using the modern classic face, Neutra but it doesn't detract from the beautiful imagery.

Design is just one element. Using the website had to be simple as well so flicking through the photos is as easy as clicking, scrolling or swiping through. And, yes, it still looks and works great on a iPad.